Recently Corrine Jackson, awesome author and fellow Bookanista, shared this video by YA author/vlogger Daniel Marks. In it, he speaks about “book propping,” which, simply put, is giving tons of support to a particular book or books. Often the books that are “propped” are ones that were bought with large advances and have considerable budgets for promotion. These are books that don’t necessarily need a lot of word-of-mouth hype, but seem to get it anyway.
I’ll give you a few minutes to head over to You Tube to check out the video because Daniel explains it all far better (and more entertainingly) than I do…
Basically, Daniel is saying: Let’s prop up the fantastic books, the ones we truly love, but may not have tons of money or marketing behind them. Let’s prop up the quiet books, the hidden gems, the beautifully written stories that are full of wonderful characters, but, for whatever reason, lack big buzz.
While I read and review plenty of well-hyped books, I do my best to spread the love for my favorite not-so-buzzed about novels as well. In fact, some of my very favorite young adult books are ones that don’t get talked about nearly enough (in my opinion): Saving June, Lovely, Dark and Deep, Chime, Moonglass, Impossible, Stolen, Something Like Normal, Wanderlove, How to Save a Life, and The Summer I Turned Pretty, to name just a few.
So… check them out!
And won’t you join me in propping up books that are excellent, but are missing out on big-budget promotion? Let’s show publishers that we like literary diversity, and that we like to have lots of choices when we enter a bookstore. Let’s help the authors who write the stories we adore. Let’s recommend their books. Let’s talk about why we love them, and help them find their way into the hands of new readers. Let’s create that whirlwind of excitement Daniel spoke about!
What book will you “prop up” today?